A custom app for florists

Stock that sits a few days too long is money in the bin. Order too little and you are calling around for white roses on the morning of a big event. A card message is taken over the phone and misspelled. An order comes in with no delivery time, and the driver learns at the curb that the address doesn’t exist.

Busy weeks pile everything up at once. Extra hands are needed, but nobody looked ahead. Wire-service orders arrive that barely cover the stems. Event deposits live in a notebook, and a bride wants a proposal with photos that you still have to put together at night.

The app turns each order into a ticket, catches any without a delivery time and flags addresses that look wrong before the van leaves. It plans delivery routes and sends the customer a photo when the flowers arrive. It even writes the card message from a short note, so whoever is on the phone only has to listen.

Arrangements are priced from your stem costs. The weekly flower order is built from orders and events, and you get a warning when a flower runs low or stems are close to past their best, so they go into today’s work. Event proposals come together with photos, deposits and dates are tracked, and low-paying wire orders are flagged.

It fits a storefront florist with one or two vans, a studio that mostly does weddings and events, or a shop that also sells plants and gifts. Designers work from the tickets, drivers follow the route on a phone, and the owner checks stock, deposits and margins from anywhere.